


Alara - Relaxed Dress for Effortless Elegance
-
Secure online payment
- Free Shipping with Royal Mail
- 30-Day Return Guarantee
- Only a few left!

UPDATE: Due to high demand and heavy traffic on our site, stock for our Anniversary Sale is limited! If the ‘Add to Cart’ button is still active, some stock is still available!
Cool comfort, effortless style
When the temperature rises, you deserve a dress that keeps you fresh, complements your shape, and feels like freedom on your skin. The Alara Relaxed Dress features a breathable, flowing fit that moves with you — never clinging, never restricting.
The square neckline and mid-length sleeves add a touch of elegance, while the simple, solid colour makes it easy to style for anything from a quiet morning coffee to an afternoon out with friends. This is summer dressing at its most natural and refined.
-
Lightweight feel for fresh comfort on hot days
-
Relaxed fit that drapes without clinging
-
Elegant square neckline and mid-length sleeves
-
Simple, versatile design you can style up or down
We dispatch all UK orders via Royal Mail, and if you order before 11:00 PM, your package will be shipped the very next day – completely free of charge. Fast, reliable delivery with no extra cost, so you can shop with confidence.
Not completely satisfied? No problem! You can easily return your order within 30 days of receipt. We ensure the process is simple and straightforward, so you can shop with confidence. For more details, please see our Refund Policy and FAQ in the website footer.
With more than 35,000 satisfied customers and a remarkable 4.8 out of 5 rating, Vellora London is loved for its quality, timeless style, and reliability.

Customer Reviews
Over 150,000 Women in the UK Trust Vellora London.
ANNIVERSARY SALE!
From our very first collection in 1998, Vellora London has been dedicated to creating timeless, elegant pieces.
27 years on, our passion remains the same: to inspire women to feel confident, refined, and effortlessly stylish.
To celebrate, enjoy our Exclusive Anniversary Sale:
- 10% EXTRA when you choose 2 items
- 15% EXTRA when you choose 3 items
- 20% EXTRA when you choose 4 items
- 25% EXTRA when you choose 5 items
Thank you for being part of our journey – the best is yet to come.❤️
Frequently asked questions
Answers to All Your Questions!
How can I track my order?
You can track your order by entering your order number together with your email address or phone number, or simply by entering your tracking number. Once you’ve entered the details and clicked "Track," you’ll see the current status of your order.
It’s normal for the progress bar to remain on "Info received" until the package is delivered. Updates about your shipment will appear at the bottom of the page as it moves through transit.
Do you offer free shipping?
We ship all orders within the UK via Free Premium Delivery. Place your order before 11 PM, and your package will be dispatched the next day at no extra cost.
Can I return the item(s) if I don't like them?
Not completely satisfied? Don’t worry! You can easily and quickly return your order within 30 days of receipt. We ensure the process is smooth, so you don't have to worry. Please check the Refund Policy in our website footer for more information.
How do I choose the right size?
Our clothes fit exactly as indicated in the size guide. Each product includes a size chart, so you can always select the right size and be sure it will fit perfectly.
Need more help?
Do you have a question or need advice?
Please don’t hesitate to get in touch with us. We are here to assist you and provide guidance.
Email: info@velloralondon.com
Mon – Fri: 9 AM - 5 PM
Sat – Sun: 10 AM – 3 PM
For more questions, you can also check our FAQ page.