BUY 2 ITEMS → 10% EXTRA DISCOUNT!
BUY 3 ITEMS → 15% EXTRA DISCOUNT!
BUY 4 ITEMS → 20% EXTRA DISCOUNT!
BUY 5 ITEMS → 25% EXTRA DISCOUNT!
Stelle Trustpilot 4,8/5 3100+ Reviews

Alara - Relaxed Dress for Effortless Elegance

Sale price£39.99 Regular price£115.00
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Size: UK 8 (S)
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UPDATE: Due to high demand and heavy traffic on our site, stock for our Anniversary Sale is limited! If the ‘Add to Cart’ button is still active, some stock is still available!

Cool comfort, effortless style

When the temperature rises, you deserve a dress that keeps you fresh, complements your shape, and feels like freedom on your skin. The Alara Relaxed Dress features a breathable, flowing fit that moves with you — never clinging, never restricting.

The square neckline and mid-length sleeves add a touch of elegance, while the simple, solid colour makes it easy to style for anything from a quiet morning coffee to an afternoon out with friends. This is summer dressing at its most natural and refined.

  • Lightweight feel for fresh comfort on hot days

  • Relaxed fit that drapes without clinging

  • Elegant square neckline and mid-length sleeves

  • Simple, versatile design you can style up or down

Customer Reviews

Over 150,000 Women in the UK Trust Vellora London.

Rated 4.8/5

“I’m usually cautious when ordering clothes online, but this dress fit exactly as described. The material feels lovely and soft, and it gives a flattering shape.”

Real shopper

Helen R.

"Delivery was much quicker than I thought! It came neatly packaged and ready to wear. I’m very pleased with the whole experience.”

Real shopper

Margeret W.

“I had a quick question about sizing, and their customer support replied kindly within an hour. Very professional and reassuring.”

Real shopper

Patricia L.

“Finally, a brand that understands women like me. The clothes are elegant without being over the top — just stylish and comfortable for everyday wear.”

Real shopper

Janet P.

“I’m a UK size 14, and it fit exactly right. It’s refreshing to find a brand that actually delivers what they promise.”

Real shopper

Linda L.

“The quality exceeded my expectations. I’ve washed it twice already, and it still looks brand new. You can tell care went into it.”

Real shopper

Diana H.

“After receiving my first order, I immediately went back for a second. It’s rare to find something that feels this good and looks so elegant.”

Real shopper

Susan M.

“It’s not just about the clothes — it’s the overall experience. Clear communication, honest descriptions, and beautiful designs.”

Real shopper

Carol B.

ANNIVERSARY SALE!

From our very first collection in 1998, Vellora London has been dedicated to creating timeless, elegant pieces.

27 years on, our passion remains the same: to inspire women to feel confident, refined, and effortlessly stylish.

To celebrate, enjoy our Exclusive Anniversary Sale:

  • 10% EXTRA when you choose 2 items
  • 15% EXTRA when you choose 3 items
  • 20% EXTRA when you choose 4 items
  • 25% EXTRA when you choose 5 items

Thank you for being part of our journey – the best is yet to come.❤️

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